GARRICK GIBSON

EXPERIENCE DESIGN DIRECTOR · HEALTHCARE & BENEFITS

Twenty years ago I was pushing pixels. That craft grew into UX, then into human-centered design — and eventually into leading the cross-functional teams that make good design possible at scale. I build digital experiences that help real people navigate some of the most complex decisions of their lives.

Professional headshot of Garrick Gibson, Experience Design Director specializing in healthcare and benefits digital experiences.

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A four-principle framework diagram titled How I Think About Experience Design, showing Garrick Gibson's human-centered design approach across member, employer, producer, and carrier ecosystems.

SELECTED WORK

Sydney Consulting Group · Experience Design Director
Led design across employer, member, and producer portals for four carrier clients — bringing structure and continuity to experiences that had grown disconnected, while building shared design systems and partnering on go-to-market strategy across the distribution network.
(Case studies available upon request)CVS Health · Experience Design Train Lead
Served as the design connector across 3–4 product teams within a large-scale healthcare digital transformation — co-facilitating a 2-week community research sprint for a dialysis care management tracker and establishing shared design standards across find care and get care journeys.
(Case studies available upon request)Florida Blue · Sr. Human-Centered Design Lead
Redesigned the provider directory and find a doctor flow within the member portal at one of the largest BCBS plans in the country — reducing friction at a critical digital touchpoint and translating member research into actionable design direction across three core portal journeys.
(Case studies available upon request)

About

I'm an Experience Design Director with 20 years in healthcare and benefits — spanning commercial health plans, Medicare, supplemental insurance, and worksite benefits.My background runs from pushing pixels to leading the cross-functional conversations that make design work at scale. I'm IDEO-certified in Human-Centered Design and hold a Forrester CX certification. I believe inclusive, accessible experiences aren't a feature you add — they're what good design looks like by default.As a leader I invest in people who can articulate, defend, and evolve their own work. I bring a calm, grounded presence to complex organizations and build bridges across teams that don't always talk to each other.

Garrick Gibson presenting to an audience, demonstrating his experience as a cross-functional design leader and facilitator in healthcare and benefits organizations

Contact

The best work starts with a conversation. If you're reviewing this site as part of an interview process or want to connect directly, reach out below.LinkedIn: linkedin.com/in/garrickgibsonCase study walkthroughs available upon request.

Thank you

I'll be in touch shortly. If you're reaching out about a design leadership opportunity or would like to schedule a case study walkthrough, I look forward to the conversation.